Attest

Multiple choice

Which of the following have you bought in the last three months?

Message

Thank you. We’d now like to ask you a few more questions about vitamin and supplement products and how you shop for them.

Multiple choice

Which types of vitamin / nutritional supplements are you taking? Select all that apply.

Grid - Single choice

How often are you taking the following supplements?

	Multivitamin	Bone Health (calcium/vitamin d, etc…)	Joint Health (glucosamine, etc…)	Gut Health (probiotics, etc…)	Immune Health (Vitamin C, echinacea, etc…)	Brain Health (Omega 3, Ginkgo, etc…)	Hair, Skin, and Nail Health (Biotin, Collagen, etc…)
Every Day
A few times a week
Once a week
Not that often

Showing percentages based on the forwarded answer sample

Single choice

How much would you estimate you spend on vitamin / nutritional supplements each month?

Ranked

Please rank the following in terms of how important they are when you’re shopping for a vitamin / nutritional supplement.

	Average rank	1st	2nd	3rd	4th	5th	6th	7th	8th
Brand reputation	-
How ingredients are sourced	-
Price	-
Product format (tablet v chewable v powder)	-
On sale/on offer	-
Nutrient profile (I know what nutrient content I expect to see - e.g. 2,000 IUs of Vitamin D)	-
Third party accreditation (NSF, Organic, Non-GMO certified, etc…)	-
Recommendation from a professional (doctor, nutritionist, etc…)	-

Multiple choice

Which of the following vitamin / nutritional supplement brands have you heard of?

Multiple choice

Which of these brands have you bought in the last three months?

Single choice

In the last three months, how, if at all, have your vitamin / nutritional supplement purchase habits changed?

Multiple choice

What has changed about your vitamin / nutritional supplement purchase habits in the last 3 months? Select all that apply

Q10

Multiple choice

What has changed about your vitamin / nutritional supplement purchase habits in the last 3 months? Select all that apply

Q11

Single choice

When was the last time you changed vitamin / nutritional supplement brands?

Q12

Medium text response

Tell us about the last time you changed vitamin / nutritional supplement brands. What brand did you change to and why?

Showing 0 respondents

Select all

No responses

Brand you changed to

Why you changed to it

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Beta

Q13

Single choice

You mentioned you’ve heard of Mega Food. Which of the following applies to you?

Q14

Long text response

What is stopping you from considering Mega Food in future?

Showing 0 respondents

Select all

No responses

View text analysis

Beta

Q15

Single choice

What has stopped you from buying Mega Food in the past?

Q16

NPS

How likely are you to recommend Mega Food to friends and family?

- 100

0

Net Promoter Score

100

Q17

Single choice

Thinking back before the coronavirus pandemic and now, how would you categorize your vitamin / nutritional supplement consumption today?

Q18

Single choice

How do you prefer to shop when buying vitamin / nutritional supplements?

Q19

Multiple choice

How would you characterize your focus on living a healthy lifestyle?

Q20

Single choice

How often do you exercise? (any 30 minute period of moderate exercise)

Q21

Multiple choice

Your habits and attitudes

US Vitamin Research

Which of the following have you bought in the last three months?

Which types of vitamin / nutritional supplements are you taking? Select all that apply.

How often are you taking the following supplements?

How much would you estimate you spend on vitamin / nutritional supplements each month?

Please rank the following in terms of how important they are when you’re shopping for a vitamin / nutritional supplement.

Which of the following vitamin / nutritional supplement brands have you heard of?

Which of these brands have you bought in the last three months?

In the last three months, how, if at all, have your vitamin / nutritional supplement purchase habits changed?

What has changed about your vitamin / nutritional supplement purchase habits in the last 3 months? Select all that apply

What has changed about your vitamin / nutritional supplement purchase habits in the last 3 months? Select all that apply

When was the last time you changed vitamin / nutritional supplement brands?

Tell us about the last time you changed vitamin / nutritional supplement brands. What brand did you change to and why?

Showing 0 respondents

You mentioned you’ve heard of Mega Food. Which of the following applies to you?

What is stopping you from considering Mega Food in future?

Showing 0 respondents

What has stopped you from buying Mega Food in the past?

How likely are you to recommend Mega Food to friends and family?

0

Thinking back before the coronavirus pandemic and now, how would you categorize your vitamin / nutritional supplement consumption today?

How do you prefer to shop when buying vitamin / nutritional supplements?

How would you characterize your focus on living a healthy lifestyle?

How often do you exercise? (any 30 minute period of moderate exercise)

In a world without Covid - 19 restrictions, what do you like to do in your free time (pick your 3 favorite activities)

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