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US D2C Q3 - subscriptions
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This is a survey about receiving products by subscription. It has a maximum of 11 questions and should take you a few minutes to complete.
Q1
Single choice
Do you receive any products by subscription/subscription boxes?
Q2
Multiple choice
Do you subscribe to any of the following types of products?
Q3
Single choice
What’s the main reason you purchased your product subscription?
Q4
Single choice
What best describes your attitude to purchasing a product subscription right now?
Q5
Single choice
What's the main reason you're unlikely to consider purchasing a product subscription?
Q6
Multiple choice
What type of products interest you for a new subscription?
Q7
Single choice
What is the maximum you would be willing to pay for a new subscription per month?
Q8
Ranked
What nature of subscription appeals to you most? Place the following in order of preference:
Average rank1st2nd3rd
Practical - replenishing things I run out of
-
Inspiring - getting me to try something new
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Indulgent - treats for me or my family
-
Q9
Multiple choice
What factors would be important to you if thinking about purchasing a subscription box?
Q10
Ranked
What’s most likely to influence you to consider a specific subscription box brand?
Average rank1st2nd3rd4th5th
Recommendation from a friend or family member
-
Seeing an advert
-
Influencer/blogger talking about it
-
Seeing it featured in the news
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Seeing it talked about on social media
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Q11
Medium text response
Can you think of any brands that offer subscription boxes? If you can't think of any, please enter 'NA'.

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Q12
Medium text response
And finally, if you could afford it, is there anything you would like delivered to your door regularly that you don't think is currently available? Select 'N/A' if not.

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