Food survey
Internal title US F&B Digest - wellness issue
Target country United States of America
Survey running date 1 February 2022, 12:40 (GMT, London) - 7 February 2022, 14:40 (GMT, London)
Completed
2,000 / 2,000
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This is a short survey about food and your health. It will take a few minutes to complete.
Q1
Which of the following do you think would have the most impact on your health? Please rank
Ranked
Q2
When grocery shopping, do you consciously select food and drink products to help support any of the following things?
Multiple choice
Q3
Which of the following, if any, appeal to you most in food and drink products? Select up to 3
Multiple choice
Q4
What health benefits, if any, do you associate with the following?
Prebiotics/probiotics
Better digestive health
60.1%(1,113)
Protein
Better overall well-being and energy
55.4%(1,026)
CBD/hemp
Relief from pain
48%(889)
Omega-3
Better heart health
45.3%(840)
Grid - Multiple choice
Q5
Which of the following food and drink products, if any, would you most like fortified with ingredients to boost health? Select up to 3.
Multiple choice
Q6
If a food or drink product included ingredients to boost health, how much would you be prepared to pay for it?
Single choice
Q7
What health benefits would you most like to get from food and drink products? Select up to 3.
Multiple choice
Q8
Do you take any dietary supplements (i.e. vitamins/minerals)? If so, what supplement/s do you take?
Medium text response
Q9
Thinking about ingredients to boost health, what appeals to you the most in food, drink or supplement products?
Single choice
Q10
Out of the following factors, what's most likely to influence you to select a food or drink product? Please rank
Ranked
Q11
Which of these snack bars do you think is the healthiest choice?
Single choice
Q12
Why did you give that answer?
Medium text response
Q13
What sources do you trust for information about the health benefits of particular ingredients/foods?
Friends and family
Somewhat trust
45.3%(900)
Retailers
Neither trust nor distrust
42.9%(853)
Health professionals
Strongly trust
42.8%(850)
Brands
Somewhat trust
42.1%(837)
Grid - Single choice
Q14
What concerns, if any, do you have about food and drink products that are advertised as containing health-boosting ingredients? Select up to 3.
Multiple choice
Q15
Which of the following, if any, would increase your trust in food and drink products that contain ingredients to boost health? Select up to 3.
Multiple choice
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Country & language
United States of America in English
Age
18 - 2415%
25 - 3422%
35 - 4420%
45 - 5421%
55 - 6622%
Gender
Male49%
Female51%
Region
Northeast18.3%
Midwest21.7%
South37%
West23%
BETA
This is the new beta statistical significance test, where you can compare responses for two groups to check if any of the results are statistically significant.
Statistically significant means that your finding is not due to chance and that you can be confident that a different sample would respond in the same way.
Read this article if you want to understand more about statistical significance testing.