Food survey

Internal title US F&B Digest - wellness issue

Target country United States of America

Survey running date 1 February 2022, 12:40 (GMT, London) - 7 February 2022, 14:40 (GMT, London)

Completed

Food survey

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This is a short survey about food and your health. It will take a few minutes to complete.

Which of the following do you think would have the most impact on your health? Please rank

When grocery shopping, do you consciously select food and drink products to help support any of the following things?

Which of the following, if any, appeal to you most in food and drink products? Select up to 3

What health benefits, if any, do you associate with the following?

Prebiotics/probiotics

Better digestive health

60.1%(1,113)

Protein

Better overall well-being and energy

55.4%(1,026)

CBD/hemp

Relief from pain

48%(889)

Omega-3

Better heart health

45.3%(840)

Which of the following food and drink products, if any, would you most like fortified with ingredients to boost health? Select up to 3.

If a food or drink product included ingredients to boost health, how much would you be prepared to pay for it?

What health benefits would you most like to get from food and drink products? Select up to 3.

Do you take any dietary supplements (i.e. vitamins/minerals)? If so, what supplement/s do you take?

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BETA

Thinking about ingredients to boost health, what appeals to you the most in food, drink or supplement products?

Q10

Out of the following factors, what's most likely to influence you to select a food or drink product? Please rank

Q11

Which of these snack bars do you think is the healthiest choice?

Q12

Why did you give that answer?

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BETA

Q13

What sources do you trust for information about the health benefits of particular ingredients/foods?

Friends and family

Somewhat trust

45.3%(900)

Retailers

Neither trust nor distrust

42.9%(853)

Health professionals

Strongly trust

42.8%(850)

Brands

Somewhat trust

42.1%(837)

Q14

What concerns, if any, do you have about food and drink products that are advertised as containing health-boosting ingredients? Select up to 3.

Q15

Food survey

Internal title US F&B Digest - wellness issue

Target country United States of America

Survey running date 1 February 2022, 12:40 (GMT, London) - 7 February 2022, 14:40 (GMT, London)

Food survey

Which of the following do you think would have the most impact on your health? Please rank

When grocery shopping, do you consciously select food and drink products to help support any of the following things?

Which of the following, if any, appeal to you most in food and drink products? Select up to 3

What health benefits, if any, do you associate with the following?

Which of the following food and drink products, if any, would you most like fortified with ingredients to boost health? Select up to 3.

If a food or drink product included ingredients to boost health, how much would you be prepared to pay for it?

What health benefits would you most like to get from food and drink products? Select up to 3.

Do you take any dietary supplements (i.e. vitamins/minerals)? If so, what supplement/s do you take?

Thinking about ingredients to boost health, what appeals to you the most in food, drink or supplement products?

Out of the following factors, what's most likely to influence you to select a food or drink product? Please rank

Which of these snack bars do you think is the healthiest choice?

Why did you give that answer?

What sources do you trust for information about the health benefits of particular ingredients/foods?

What concerns, if any, do you have about food and drink products that are advertised as containing health-boosting ingredients? Select up to 3.

Which of the following, if any, would increase your trust in food and drink products that contain ingredients to boost health? Select up to 3.

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