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What you think of brands

In depth Brand tracking - survey example
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Q1
Multiple choice
Which of the following, if any, have you purchased in the past 12 months?
Message
Thanks for your answers. Next, we'd like to ask you a few questions about Makeup brands and we'd love to hear your honest opinion.
Q2
Single choice
When did you last use Makeup products?
Q3
Ranked
What are the most important factors when deciding which Makeup brands to buy? Please rank the below with 1 being most important and 7 least important.
Average rank1st2nd3rd4th5th6th
Value for money
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Brand name (e.g. a renowned brand or a brand I trust)
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Packaging (e.g sustainable, environmentally friendly)
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Ingredients (e.g natural, organic, no harmful ingredients)
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Reviews / influencer recommendation
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Promotions & discounts
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Q4
Medium text response
Thinking about Makeup, what brands, if any, are you aware of? Please type in all the brands that you can think of.

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Q5
Multiple choice
Which of these brands, if any, are you aware of?
Q6
Multiple choice
Which of these brands, if any, have you ever purchased?
Q7
Multiple choice
Which of these brands, if any, would you consider purchasing from in the next 12 months?
Q8
Grid - Multiple choice
Which of the following statements, if any, do you associate with each brand?
Benefit
MAC
L’Oréal Paris
Rimmel London
Maybelline New York
Clarins
Bobbi Brown
No7
Revlon
Max Factor
Showing percentages based on the forwarded answer sample
Message
We'd now like to ask you some specific questions aboutBenefit makeup brand.
Q9
Single choice
When, if ever, have you purchased Benefit makeup products?
Q10
NPS
How likely would you be to recommend Benefit makeup brand to a friend, family or colleague?
0
- 100
|
0
Net Promoter Score
100
Q11
Medium text response
Why did you give that score? Please include as much detail as possible

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Q12
Multiple choice
In the last month, have you seen/heard about Benefit makeup brand in any of the following ways?
Message
We'd now like to ask you some specific questions about MAC makeup brand.
Q13
Single choice
When, if ever, have you purchased MAC makeup products?
Q14
NPS
How likely would you be to recommend MAC makeup brand to a friend, family or colleague?
0
- 100
|
0
Net Promoter Score
100
Q15
Medium text response
Why did you give that score? Please include as much detail as possible.

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Q16
Multiple choice
In the last month, have you seen/heard about MAC makeup brand in any of the following ways?
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