Your routine
Internal title Beauty trends US
Target country United States of America
Survey running date 10 March 2022, 10:14 (GMT, London) - 16 March 2022, 22:19 (GMT, London)
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2,000 / 2,000
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This is a short survey about your beauty/grooming routine and should take no more than 5 minutes to complete.
Q1
How often do you purchase products in the following categories?
Haircare
Monthly
41%(811)
Makeup
Never
35%(692)
Skincare
Monthly
34.6%(683)
Shaving
Monthly
32.3%(639)
Grid - Single choice
Q2
On average, how much do you spend on beauty/grooming products per month?
Single choice
Q3
Where are you most likely to shop for the following types of beauty/grooming products?
Fragrance
Department store
32.5%(636)
Shaving
Supermarket
25.8%(504)
Haircare
Supermarket
24.6%(481)
Makeup
Department store
20%(391)
Grid - Single choice
Q4
How often do you typically try a beauty or grooming brand that you’ve not used before?
Single choice
Q5
Do you follow/interact with beauty/grooming brands on any of the following platforms? Select all that apply.
Multiple choice
Q6
What type of content are you most interested in seeing from beauty/grooming brands? Please rank in order of interest.
Ranked
Q7
Which of the following is most likely to persuade you to try a new beauty/grooming product? Please rank in order of persuasiveness.
Ranked
Q8
Do you take any of the following factors into consideration when choosing a beauty or grooming brand? Select all that apply.
Multiple choice
Q9
Approximately how much time do you spend on beauty/grooming each day?
Single choice
Q10
Approximately how many products are part of your daily beauty/grooming routine?
Single choice
Q11
Do you do any of the following beauty/grooming treatments at home? Select all that apply.
Multiple choice
Q12
What beauty gadget/s do you use?
Medium text response
Q13
Which of the following terms do you find most attractive when it comes to beauty/grooming products? Choose your top three.
Multiple choice
Q14
Do you have any beauty/grooming needs or wants that you don’t feel are currently being met by brands?
Medium text response
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Country & language
United States of America in English
Age
18 - 2415%
25 - 3422%
35 - 4420%
45 - 5421%
55 - 6622%
Gender
Male49%
Female51%
Region
Northeast18.3%
Midwest21.7%
South37%
West23%
BETA
This is the new beta statistical significance test, where you can compare responses for two groups to check if any of the results are statistically significant.
Statistically significant means that your finding is not due to chance and that you can be confident that a different sample would respond in the same way.
Read this article if you want to understand more about statistical significance testing.