Very positive

Somewhat positive

Neither positive or negative

Somewhat negative

Very negative

Losing a job

Not being able to pay my mortgage

Struggling to pay for food

Skyrocketing gas prices

Unaffordable energy bills

A resurgence of Covid-19

The ongoing war in Ukraine

Political upheaval

Other

None

Reassuring - make me feel safe and good about myself

Inclusive - make me feel seen and included

Educational - educate me and help me learn new things

Humorous - make me laugh and entertain me

Motivational - make me feel motivated and inspired

Thought-provoking - make me think/challenge me

Other

None

Racism

Climate change

Animal welfare/wildlife conservation

LBGTQ+ rights

Women’s rights

Ageism

Poverty and inequality

Disability rights

I don't want brands to be political

Gun violence

Other

None

Daily

Several times a week

Once a week

Once a fortnight

Once a month

Less frequently than once a month

Not at all

Facebook

Instagram

Twitter

TikTok

Snapchat

Pinterest

Twitch

YouTube

I don’t interact with/follow brands on social media

We don't have a VR headset and have no plans to get one

We don't have a VR headset but are planning to get one

There is one VR headset in my household

There is more than one VR headset in my household

The Sandbox

Decentraland

Second Life

Roblox

Zepeto

Meta Horizon Worlds

None

Always online

Mostly online

An even split between online and in-store

Mostly in-store

Always in-store

N/A

Always online

Mostly online

An even split between online and in-store

Mostly in-store

Always in-store

N/A

Shop more

Shop less

Shop the same amount

I don't shop here

I'm not sure

Very freely

Fairly freely

Neither freely or cautiously

Fairly cautiously

Very cautiously

Product subscription box

Meal kit subscription

Music streaming service (Spotify, Apple Music, Tidal, etc)

TV and movie streaming service (HBO Max, Netflix, Hulu, etc)

Subscription to a physical gym

Fitness app subscription

Amazon Prime subscription

Audio book or digital book subscription

None

None

Less than $25

Between $26-50

Between $51-75

Between $76-100

Between $101-150

Between $150-200

Between $201-250

More than $250

Variable amounts each month

Mortgage deposit

New vehicle

Baby equipment

Home improvements

Wedding

Celebration/party

Vacation or trip

New business venture

Cosmetic surgery/dentistry

Christmas

Other

None

Daily

Weekly

Fortnightly

Monthly

Less frequently than monthly

Not at all

Big impact

Medium impact

Small impact

No impact

Difficulty being able to afford to follow a special diet (i.e. keto, paelo, Weight Watchers, vegan)

Difficulty being able to afford convenience foods (i.e. prepared meals, snacks)

Difficulty being able to afford quality fresh food (i.e. meat, fruit, veg)

Difficulty being able to afford 'luxury' foods (i.e. steak, shrimp, olive oil)

Difficulty being able to afford preferred brands

Difficulty being able to afford to eat out

Other

None

I don’t work

0

1

2

3

4

5 or more

It varies

I’m planning a wedding/recently got married

Me or my partner are expecting a baby/recently had one

I’m using a dating app/s

I got a new pet during the pandemic

I’m planning to move home/recently moved

I’m trying to lose weight

I’m trying to improve my fitness

None

Making more of your own food homemade

Learning how to do DIY home improvements and maintenance

Learning how to do DIY vehicle repairs and maintenance

Making or tailoring your own clothes

Bargain hunting at thrift stores and discount stores

Selling items you no longer need

Doing DIY beauty and grooming treatments

None

Eating more plant-based foods

Reducing car usage

Using less single-use plastic

Taking fewer flights

Recycling

Using a green energy supplier

Driving an electric vehicle

Buying fewer things/consuming less

None at all

Buying from environmentally-friendly brands