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Your habits

Internal title US Media Consumption Report 2021

Target country United States of America

Survey running date 12 August 2021, 14:08 (BST, London) - 12 August 2021, 21:24 (BST, London)

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Your habits

Your habits

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This survey, covering your media consumption habits, should take no more than 7 minutes to complete. First, we'd like to ask you about TV viewing.
Q1

On an average day, how long do you spend watching LIVE television? (i.e. not on-demand TV)

Q2

On an average day, how long do you spend watching on-demand TV from streaming services (such as Netflix)?

Q3

Which types of programs do you watch most frequently?

Q4

Which of these paid-for TV streaming services do you/your household currently subscribe to?

Q5

Which of the following TV on-demand services do you regularly use?

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Now we'd like to know about your listening habits.
Q6

How often do you listen to each of the following?

Audio book
Never
56.5%(1,124)
Podcast
Never
44.1%(876)
Streamed music (e.g. Spotify)
Daily
36.2%(719)
Radio
Daily
33.5%(665)
Q7

Please name your favorite radio station and podcast. Write 'N/A' if you don't have one

Respondent #1
Respondent #2
Q8

Which of these music streaming services do you regularly use?

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This section is about what you like to read...
Q9

How often do you read/visit each of the following?

Physical newspaper
Never
47%(934)
Magazine website/magazine app
Never
42.7%(849)
Physical magazine
Never
36.6%(727)
News website/news app
Daily
24%(477)
Q10

Do you have any paid-for content subscriptions?

Q11

Name your favorite publications. Write 'N/A' if you don't have one.

Respondent #1
Respondent #2
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This is the last section and it's about your social media and gaming habits.
Q12

On average, how often do you use these social media platforms?

Clubhouse
Never
82.9%(1,644)
Twitch
Never
71.8%(1,423)
LinkedIn
Never
57.3%(1,136)
Facebook
Daily
54.1%(1,072)
Q13

On an average day, how much time do you spend on social media?

Q14

On an average day, how much time do you spend playing games on a console, PC or mobile device?

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