Your habits
Internal title US Media Consumption Report 2021
Target country United States of America
Survey running date 12 August 2021, 14:08 (BST, London) - 12 August 2021, 21:24 (BST, London)
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This survey, covering your media consumption habits, should take no more than 7 minutes to complete.
First, we'd like to ask you about TV viewing.
Q1
On an average day, how long do you spend watching LIVE television? (i.e. not on-demand TV)
Single choice
Q2
On an average day, how long do you spend watching on-demand TV from streaming services (such as Netflix)?
Single choice
Q3
Which types of programs do you watch most frequently?
Multiple choice
Q4
Which of these paid-for TV streaming services do you/your household currently subscribe to?
Multiple choice
Q5
Which of the following TV on-demand services do you regularly use?
Multiple choice
Message card
Now we'd like to know about your listening habits.
Q6
How often do you listen to each of the following?
Audio book
Never
56.5%(1,124)
Podcast
Never
44.1%(876)
Streamed music (e.g. Spotify)
Daily
36.2%(719)
Radio
Daily
33.5%(665)
Grid - Single choice
Q7
Please name your favorite radio station and podcast. Write 'N/A' if you don't have one
Medium text response
Q8
Which of these music streaming services do you regularly use?
Multiple choice
Message card
This section is about what you like to read...
Q9
How often do you read/visit each of the following?
Physical newspaper
Never
47%(934)
Magazine website/magazine app
Never
42.7%(849)
Physical magazine
Never
36.6%(727)
News website/news app
Daily
24%(477)
Grid - Single choice
Q10
Do you have any paid-for content subscriptions?
Multiple choice
Q11
Name your favorite publications. Write 'N/A' if you don't have one.
Short text response
Message card
This is the last section and it's about your social media and gaming habits.
Q12
On average, how often do you use these social media platforms?
Clubhouse
Never
82.9%(1,644)
Twitch
Never
71.8%(1,423)
LinkedIn
Never
57.3%(1,136)
Facebook
Daily
54.1%(1,072)
Grid - Single choice
Q13
On an average day, how much time do you spend on social media?
Single choice
Q14
On an average day, how much time do you spend playing games on a console, PC or mobile device?
Single choice
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Country & language
United States of America in English
Age
18 - 2525%
26 - 4025%
41 - 5525%
56 - 6525%
BETA
This is the new beta statistical significance test, where you can compare responses for two groups to check if any of the results are statistically significant.
Statistically significant means that your finding is not due to chance and that you can be confident that a different sample would respond in the same way.
Read this article if you want to understand more about statistical significance testing.