Your habits

Internal title US Media Consumption Report 2021

Target country United States of America

Survey running date 12 August 2021, 14:08 (BST, London) - 12 August 2021, 21:24 (BST, London)

Completed

Your habits

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This survey, covering your media consumption habits, should take no more than 7 minutes to complete. First, we'd like to ask you about TV viewing.

On an average day, how long do you spend watching LIVE television? (i.e. not on-demand TV)

On an average day, how long do you spend watching on-demand TV from streaming services (such as Netflix)?

Which types of programs do you watch most frequently?

Which of these paid-for TV streaming services do you/your household currently subscribe to?

Which of the following TV on-demand services do you regularly use?

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Now we'd like to know about your listening habits.

How often do you listen to each of the following?

Audio book

Never

56.5%(1,124)

Podcast

Never

44.1%(876)

Streamed music (e.g. Spotify)

Daily

36.2%(719)

Radio

Daily

33.5%(665)

Please name your favorite radio station and podcast. Write 'N/A' if you don't have one

Respondent #1

Respondent #2

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BETA

Which of these music streaming services do you regularly use?

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This section is about what you like to read...

How often do you read/visit each of the following?

Physical newspaper

Never

47%(934)

Magazine website/magazine app

Never

42.7%(849)

Physical magazine

Never

36.6%(727)

News website/news app

Daily

24%(477)

Q10

Do you have any paid-for content subscriptions?

Q11

Name your favorite publications. Write 'N/A' if you don't have one.

Respondent #1

Respondent #2

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BETA

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This is the last section and it's about your social media and gaming habits.

Q12

On average, how often do you use these social media platforms?

Clubhouse

Never

82.9%(1,644)

Twitch

Never

71.8%(1,423)

Never

57.3%(1,136)

Facebook

Daily

54.1%(1,072)

Q13

On an average day, how much time do you spend on social media?

Q14

Your habits

Internal title US Media Consumption Report 2021

Target country United States of America

Survey running date 12 August 2021, 14:08 (BST, London) - 12 August 2021, 21:24 (BST, London)

Your habits

On an average day, how long do you spend watching LIVE television? (i.e. not on-demand TV)

On an average day, how long do you spend watching on-demand TV from streaming services (such as Netflix)?

Which types of programs do you watch most frequently?

Which of these paid-for TV streaming services do you/your household currently subscribe to?

Which of the following TV on-demand services do you regularly use?

How often do you listen to each of the following?

Please name your favorite radio station and podcast. Write 'N/A' if you don't have one

Which of these music streaming services do you regularly use?

How often do you read/visit each of the following?

Do you have any paid-for content subscriptions?

Name your favorite publications. Write 'N/A' if you don't have one.

On average, how often do you use these social media platforms?

On an average day, how much time do you spend on social media?

On an average day, how much time do you spend playing games on a console, PC or mobile device?

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