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Your thoughts

Internal title Value for money – Attest Investigates

Target country United Kingdom

Survey running date 14 January 2022, 12:01 (GMT, London) - 15 January 2022, 18:27 (GMT, London)

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Your thoughts

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We'd like to ask you some questions about buying products online directly from a brand or a manufacturer, as opposed to buying products from third party retailers, like supermarkets or department stores. These products are often referred to as direct-to-consumer (D2C) products. There is no right or wrong answer, so please just share your honest thoughts.
Q1

In the past 12 months, have you purchased directly from a brand online (or received goods by subscription) in any of the following categories (e.g. buying an Apple Watch from Apple.com)?

Q2

Thinking about when you buy directly from a brand online, which of the following is most important to you? Rank the following factors from most to least important.

Q3

Thinking about buying products online directly from a brand, which of the following options, if any, do you think best describes the phrase value for money?

Q4

To what extent is each of the following factors important to you when deciding to shop directly with brands online?

Being able to choose the exact products I want
Very important
62.7%(266)
Being able to get products delivered to my home
Very important
56.1%(238)
Being able shop when I want, not just when retailers are open
Very important
52.4%(222)
Having a wider range of products available to me
Quite important
50%(212)
Q5

Which, if any, of the following factors deter you from shopping directly with a brand online? Select all that apply.

Q6

To what extent, if at all, would you be willing to pay to avoid the following drawbacks that are often associated with buying directly from a brand online?

Inconvenience of returning products
I would not be willing to pay at all
49.6%(248)
Delivery time/cost
I would be willing to pay a little more
49%(245)
Lack of choice
I would not be willing to pay at all
48.8%(244)
Difficulty finding what I want
I would not be willing to pay at all
48.6%(243)

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