Internal title Value for money – Attest Investigates
Target country United Kingdom
Survey running date 14 January 2022, 12:01 (GMT, London) - 15 January 2022, 18:27 (GMT, London)
In the past 12 months, have you purchased directly from a brand online (or received goods by subscription) in any of the following categories (e.g. buying an Apple Watch from Apple.com)?
Thinking about when you buy directly from a brand online, which of the following is most important to you? Rank the following factors from most to least important.
Thinking about buying products online directly from a brand, which of the following options, if any, do you think best describes the phrase value for money?
To what extent is each of the following factors important to you when deciding to shop directly with brands online?
Which, if any, of the following factors deter you from shopping directly with a brand online? Select all that apply.
To what extent, if at all, would you be willing to pay to avoid the following drawbacks that are often associated with buying directly from a brand online?
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This is the new beta statistical significance test, where you can compare responses for two groups to check if any of the results are statistically significant.
Statistically significant means that your finding is not due to chance and that you can be confident that a different sample would respond in the same way.
Read this article if you want to understand more about statistical significance testing.