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What do you think of brands?!

UK Quarterly Brand Tracker example
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Q1
Multiple choice

Which of the following, if any, have you purchased in the past 12 months?

Haircare (e.g. shampoo, conditioner)
Personal care (e.g. shower gel, body lotion)
Healthcare (e.g. pain relief, cough and cold remedies)
Skincare products (e.g. moisturiser, cleanser)
Makeup (e.g. mascara, foundation)
None
Q2
Single choice

When did you last use Makeup products?

In the past week
In the past month
In the past three months
In the past six months
Longer than 6 months ago
Q3
Ranked

What are the most important factors when deciding which Makeup brands to buy? Please rank the below with 1 being most important and 6 least important.

Value for money
Brand name (e.g. a renowned brand or a brand I trust)
Packaging (e.g sustainable, environmentally friendly)
Ingredients (e.g natural, organic, no harmful ingredients)
Reviews / influencer recommendation
Promotions & discounts
Q4
Open text

Thinking about Makeup, what brands, if any, are you aware of? Please type in all the brands that you can think of.

Q5
Multiple choice

Which of these brands, if any, are you aware of?

Benefit
MAC
L’Oréal Paris
Rimmel London
Maybelline New York
Clarins
Bobbi Brown
No7
Revlon
Max Factor
None
Q6
Multiple choice

Which of these brands, if any, have you ever purchased?

Benefit
MAC
L’Oréal Paris
Rimmel London
Maybelline New York
Clarins
Bobbi Brown
No7
Revlon
Max Factor
None
Q7
Multiple choice

Which of these brands, if any, would you consider purchasing from in the next 12 months?

Benefit
MAC
L’Oréal Paris
Rimmel London
Maybelline New York
Clarins
Bobbi Brown
No7
Revlon
Max Factor
None
Q8
Grid

Which of the following statements, if any, do you associate with each brand?

Is a brand I trust
Offers high quality products
Fits my lifestyle and my needs
Is environmentally conscious
Is an expert in beauty
Is good value for money
Uses safer ingredients (e.g. no parabens, no artificial fragrance)
Celebrates diversity and inclusion
None
Q9
Single choice

When, if ever, have you purchased Benefit makeup products?

In the past week
In the past month
In the past three months
In the past six months
Longer than 6 months ago
Never
Q10
NPS

How likely would you be to recommend Benefit makeup brand to a friend, family or colleague?

NPS score
Q11
Open text

Why did you give that score? Please include as much detail as possible.

Q12
Multiple choice

In the last month, have you seen/heard about Benefit makeup brand in any of the following ways?

On TV
In newspapers/magazines
On Instagram
On Facebook
On Twitter
On Youtube
On the radio
Through friends/family/colleagues
Other
N/A
Q13
Single choice

When, if ever, have you purchased MAC makeup products?

In the past week
In the past month
In the past three months
In the past six months
Longer than 6 months ago
Never
Q14
NPS

How likely would you be to recommend MAC makeup brand to a friend, family or colleague?

NPS score
Q15
Open text

Why did you give that score? Please include as much detail as possible.

Q16
Multiple choice

In the last month, have you seen/heard about MAC makeup brand in any of the following ways?

On TV
In newspapers/magazines
On Instagram
On Facebook
On Twitter
On Youtube
On the radio
Through friends/family/colleagues
Other
N/A
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