Brands you love
Internal title Attest Investigates #21 indispensable brands
Target country United States of America
Survey running date 11 July 2022, 15:54 (BST, London) - 20 July 2022, 15:18 (BST, London)
Thinking about inflation and the rising cost of living, are you doing (or considering doing) any of the following things to save money?
Can you name ONE brand\product that you want to stay loyal to during this time, even if you could buy cheaper or forgo the purchase altogether?
What makes that brand\product indispensable to you?
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This is the new beta statistical significance test, where you can compare responses for two groups to check if any of the results are statistically significant.
Statistically significant means that your finding is not due to chance and that you can be confident that a different sample would respond in the same way.
Read this article if you want to understand more about statistical significance testing.