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Food survey

Internal title F&B Digest - wellness issue

Target country United Kingdom

Survey running date 12 January 2022, 14:30 (GMT, London) - 17 January 2022, 10:50 (GMT, London)

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Food survey

Food survey

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This is a short survey about food and your health. It will take a few minutes to complete.
Q1

Which of the following do you think would have the most impact on your health? Please rank

Q2

When grocery shopping, do you consciously select food and drink products to help support any of the following things?

Q3

Which of the following, if any, appeal to you most in food and drink products? Select up to 3

Q4

What health benefits, if any, do you associate with the following?

Prebiotics/probiotics
Better digestive health
53.3%(495)
Protein
Better overall wellbeing and energy
47.1%(438)
Omega-3
Better brain health
41%(381)
Ginger
Better digestive health
38.5%(358)
Q5

Which of the following food and drink products, if any, would you most like fortified with ingredients to boost health? Select up to 3.

Q6

If a food or drink product included ingredients to boost health, how much would you be prepared to pay for it?

Q7

What health benefits would you most like to get from food and drink products? Select up to 3.

Q8

Do you take any dietary supplements (i.e. vitamins/minerals)? If so, what supplement/s do you take?

Q9

Thinking about ingredients to boost health, what appeals to you the most in food, drink or supplement products?

Q10

Out of the following factors, what's most likely to influence you to select a food or drink product? Please rank

Q11

Which of these snack bars do you think is the healthiest choice?

Q13

What sources do you trust for information about the health benefits of particular ingredients/foods?

Friends and family
Somewhat trust
47.3%(472)
Health professionals
Strongly trust
46%(459)
Brands
Somewhat trust
42.9%(428)
Health professionals
Somewhat trust
40.1%(400)
Q14

What concerns, if any, do you have about food and drink products that are advertised as containing health-boosting ingredients? Select up to 3.

Q15

Which of the following, if any, would increase your trust in food and drink products that contain ingredients to boost health? Select up to 3.

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