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Your routine

Internal title Beauty trends UK

Target country United Kingdom

Survey running date 29 March 2022, 12:00 (BST, London) - 1 April 2022, 19:35 (BST, London)

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Your routine

Your routine

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This is a short survey about your beauty/grooming routine and should take no more than 5 minutes to complete.
Q1

How often do you purchase products in the following categories?

Haircare
Monthly
39.5%(393)
Shaving
Monthly
34.4%(343)
Skincare
Monthly
32.2%(321)
Makeup
Never
32%(319)
Q2

On average, how much do you spend on beauty/grooming products per month?

Q3

Where are you most likely to shop for the following types of beauty/grooming products?

Shaving
Supermarket
55.3%(544)
Haircare
Supermarket
49.6%(488)
Skincare
Supermarket
36.3%(357)
Fragrance
Department store
27.8%(274)
Q4

How often do you typically try a beauty or grooming brand that you’ve not used before?

Q5

Do you follow/interact with beauty/grooming brands on any of the following platforms? Select all that apply.

Q6

What type of content are you most interested in seeing from beauty/grooming brands? Please rank in order of interest.

Q7

Which of the following is most likely to persuade you to try a new beauty/grooming product? Please rank in order of persuasiveness.

Q8

Do you take any of the following factors into consideration when choosing a beauty or grooming brand? Select all that apply.

Q9

Approximately how much time do you spend on beauty/grooming each day?

Q10

Approximately how many products are part of your daily beauty/grooming routine?

Q11

Do you do any of the following beauty/grooming treatments at home? Select all that apply.

Q13

Which of the following terms do you find most attractive when it comes to beauty/grooming products? Choose your top three.

Q14

Do you have any beauty/grooming needs or wants that you don’t feel are currently being met by brands?

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