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Food survey

Internal title UK F&B survey June/July 21 (anti-obesity theme)

Target country United Kingdom

Survey running date 15 June 2021, 8:39 (BST, London) - 16 June 2021, 14:15 (BST, London)

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Food survey

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This is a survey about healthy eating and what might motivate you to make healthier food choices. Please answer honestly - there are no right or wrong answers!
Q1

How often do you do the following...

Cook from scratch
Most days
37.1%(370)
Eat unhealthy meals
Once or twice a week
32.2%(321)
Eat unhealthy snacks
A few days a week
28.1%(280)
Eat unhealthy snacks
Most days
27.6%(275)
Q2

Which of the following government proposals to tackle obesity do you support? (select all that apply)

Q3

How much are your food choices influenced by front-of-pack nutrition labelling?

Q4

How likely is changing the cost of food to effect your purchasing behaviour?

Healthy foods becoming more affordable
Very likely
39.5%(394)
Unhealthy foods becoming more expensive
Somewhat likely
39.2%(391)
Healthy foods becoming more affordable
Somewhat likely
36.8%(367)
Unhealthy foods becoming more expensive
Very likely
22.8%(227)
Q5

If a manufacturer reformulated a product to make it healthier, would it change your likelihood to buy it?

Q6

To what extent do you agree or disagree with the following statements?

I'd be willing to accept some change in taste for a healthier product
Somewhat agree
46.3%(462)
Offers and promotions would encourage me to buy healthy foods
Somewhat agree
44.7%(446)
Food manufacturers must take action against obesity
Somewhat agree
42.8%(427)
Supermarkets must take action against obesity
Somewhat agree
39.3%(392)

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