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Consumer trends UK Q4 2021
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Q1
Open text

What topics are you talking about with your friends at the moment?

Q2
Single choice

How positive are you feeling at the moment?

Very positive
Somewhat positive
Neither positive or negative
Somewhat negative
Very negative
Q3
Single choice

What are you most worried about as we head into 2023?

Losing a job
Not being able to pay my mortgage
Skyrocketing petrol prices
Unaffordable energy bills
A resurgence of Covid-19
The ongoing war in Ukraine
Political upheaval
Other
None
Q4
Multiple choice

Which types of brand messages appeal to you most at the moment? Choose your top three or add your own...

Reassuring - make me feel safe and good about myself
Inclusive - make me feel seen and included
Educational - educate me and help me learn new things
Humorous - make me laugh and entertain me
Motivational - make me feel motivated and inspired
Thought-provoking - make me think/challenge me
Other
None
Q5
Multiple choice

Which of the following issues, if any, do you most want brands to take a stand on? Choose your top three or add your own...

Racism
Climate change
Animal welfare/wildlife conservation
LBGTQ+ rights
Women’s rights
Ageism
Poverty and inequality
Disability rights
I don't want brands to be political
Other
None
Q6
Single choice

How often are you happy to receive email marketing from brands you’re interested in?

Daily
Several times a week
Once a week
Once a fortnight
Once a month
Less frequently than once a month
Not at all
Q7
Multiple choice

On which of the following platforms, if any, do you interact with/follow brands you’re interested in?

Facebook
Instagram
Twitter
TikTok
Snapchat
Pinterest
Twitch
YouTube
I don’t interact with/follow brands on social media
Q8
Single choice

Does your household own a virtual reality (VR) headset?

We don't have a VR headset and have no plans to get one
We don't have a VR headset but are planning to get one
There is one VR headset in my household
There is more than one VR headset in my household
Q9
Multiple choice

Which, if any, of these Metaverse platforms are you aware of?

The Sandbox
Decentraland
Second Life
Roblox
Zepeto
Meta Horizon Worlds
None
Q10
Single choice

Which of the following best describes where you’re buying things at the moment (excluding your regular food shop)?

Always online
Mostly online
An even split between online and in-store
Mostly in-store
Always in-store
N/A
Q11
Single choice

Which of the following best describes how you/your household shop for food at the moment?

Always online
Mostly online
An even split between online and in-store
Mostly in-store
Always in-store
N/A
Q12
Grid

Will the amount you shop at the following types of businesses change in 2023 compared with 2022

Shop more
Shop less
Shop the same amount
I don't shop here
I'm not sure
Q13
Single choice

Which of the following best describes how you’re spending money at the moment?

Very freely
Fairly freely
Neither freely or cautiously
Fairly cautiously
Very cautiously
Q14
Multiple choice

Have you got rid of any of the following to combat rising costs of inflation?

Product subscription box
Meal kit subscription
Music streaming service (Spotify, Apple Music etc)
TV and movie streaming services (Netflix, Disney+ etc)
Subscription to a physical gym
Fitness app subscription
Amazon Prime subscription
Audio book or digital book subscription
None
Q15
Single choice

How much money do you actively aim to save each month?

None
Less than £25
Between £26-50
Between £51-75
Between £76-100
Between £101-150
Between £150-200
Between £201-250
More than £250
Variable amounts each month
Q16
Multiple choice

Are you saving money for any of the following things at the moment?

Mortgage deposit
New vehicle
Baby equipment
Home improvements
Wedding
Celebration/party
Holiday or trip
New business venture
Cosmetic surgery/dentistry
Christmas
Other
None
Q17
Grid

Approximately how often do you do the following things at the moment?

Daily
Weekly
Fortnightly
Monthly
Less frequently than monthly
Not at all
Q18
Single choice

How much of an impact is the rising cost of food having on your diet?

Big impact
Medium impact
Small impact
No impact
Q19
Multiple choice

What impact is the rising cost of food having on your diet?

Difficulty being able to afford to follow a special diet (i.e. keto, paelo, Weight Watchers, vegan)
Difficulty being able to afford convenience foods (i.e. prepared meals, snacks)
Difficulty being able to afford quality fresh food (i.e. meat, fruit, veg)
Difficulty being able to afford 'luxury' foods (i.e. steak, prawns, olive oil)
Difficulty being able to afford preferred brands
Difficulty being able to afford to eat out
Other
None
Q20
Single choice

How many days per week do you typically work from home at the moment?

I don’t work
0
1
2
3
4
5 or more
It varies
Q21
Multiple choice

Do any of the following apply to you?

I’m planning a wedding/recently got married
Me or my partner are expecting a baby/recently had one
I’m using a dating app/s
I got a new pet during the pandemic
I’m planning to move home/recently moved
I’m trying to lose weight
I’m trying to improve my fitness
None
Q22
Multiple choice

Have you recently taken on any of the following habits to combat the rising costs of inflation?

Making more of your own food homemade
Learning how to do DIY home improvements and maintenance
Learning how to do DIY car repairs and maintenance
Making or tailoring your own clothes
Bargain hunting at charity shops and discount stores
Selling items you no longer need
Doing DIY beauty and grooming treatments
None
Q23
Multiple choice

And finally, which of these sustainable activities do you practice?

Eating more plant-based foods
Reducing car usage
Using less single-use plastic
Taking fewer flights
Recycling
Using a green energy supplier
Driving an electric vehicle
Buying fewer things/consuming less
None at all
Buying from environmentally-friendly brands
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