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Your habits

Media consumption tracker US
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Q1
Single choice

On an average day, how long do you spend watching television (including live TV, on-demand and streaming services)?

Generally, none
Less than 30 minutes
30 minutes to 1 hour
1-2 hours
3-4 hours
5-6 hours
More than 6 hours
Q2
Grid

On an average day, how much do watch the following?

Generally, none
Less than 30 minutes
Between 30 minutes and 1 hour
1-2 hours
2-4 hours
More than 4 hours
N/A
None
Q3
Multiple choice

Please select which of the following you watch at least once a week

HBO MAX
Paramount+
SHOWTIME
Peacock
Netflix
Amazon Prime
Hulu
Disney+
Sling TV
Apple TV+
YouTube TV+
Other
None
Q4
Open text

What one TV program are you enjoying watching the most at the moment?

Q5
Grid

How often do you listen to each of the following?

Daily
A few times a week
Once or twice a week
A few times a month
Once or twice a month
Less frequently than once a month
Never
Q6
Open text

Please name your favorite podcast that you're listening to at the moment. (please select NA if you don't have one)

Q7
Multiple choice

Have you listened to a podcast on any of these topics this month?

True crime
History
Parenting
Travel
Learning a foreign language
Business/professional
Science
News/politics
Health/well being
Sport
Comedy
N/A
Q8
Multiple choice

Which of these music streaming services do you regularly use?

Spotify
Apple Music
YouTube Music
Amazon Music
Google Play Music
SoundCloud
I do not regularly use a music streaming service
Other
Q9
Grid

How often do you read/visit each of the following?

Daily
A few times a week
Once or twice a week
A few times a month
Once or twice a month
Less frequently than once a month
Never
Q10
Single choice

Do you have any paid-for content subscriptions?

Subscription to digital content (i.e. downloaded or viewed online) only
Subscription to a printed publication only
I do not have any paid-for content subscriptions
Subscription to both digital content (i.e. downloaded or viewed online) and a printed publication
None
N/A
Q11
Single choice

On an average day, how much time do you spend on social media?

Generally, none
Less than 30 minutes
30 minutes to 1 hour
1-2 hours
3-4 hours
5-6 hours
More than 6 hours
Q12
Grid

On average, how often do you use these social media platforms?

Daily
A few times a week
Once or twice a week
A few times a month
Once or twice a month
Less frequently than once a month
Never
Q13
Open text

Which brands or influencers do you enjoy following on social media? Please type "none" in the text box if you don't follow any

Q14
Open text

Think of an advert that you came across in the last week that you liked. Please write the brand name and a brief description of the advert's content in the boxes below

Q15
Single choice

Please select where you came across this particular advert (please select NA if you don't remember)

TV or on-demand service
YouTube
Social media
Physical newspaper/magazine
Online newspaper/magazine
Billboard or bus stop
On a non-news website
Radio
Podcast
At a cinema
At a sports venue or other entertainment
Other
N/A
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