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Single choice

On an average day, how long do you spend watching television (including live TV, on-demand and streaming services)?

Generally, none

Less than 30 minutes

30 minutes to 1 hour

1-2 hours

3-4 hours

5-6 hours

More than 6 hours

Grid

On an average day, how much do watch the following?

Generally, none

Less than 30 minutes

Between 30 minutes and 1 hour

1-2 hours

2-4 hours

More than 4 hours

Multiple choice

Please select which of the following you watch at least once a week

HBO MAX

Paramount+

SHOWTIME

Peacock

Netflix

Amazon Prime

Hulu

Disney+

Sling TV

Apple TV+

YouTube TV+

Open text

What one TV program are you enjoying watching the most at the moment?

Grid

How often do you listen to each of the following?

Daily

A few times a week

Once or twice a week

A few times a month

Once or twice a month

Less frequently than once a month

Never

Open text

Please name your favorite podcast that you're listening to at the moment. (please select NA if you don't have one)

Multiple choice

Have you listened to a podcast on any of these topics this month?

True crime

History

Parenting

Travel

Learning a foreign language

Business/professional

Science

News/politics

Health/well being

Sport

Comedy

Multiple choice

Which of these music streaming services do you regularly use?

Spotify

Apple Music

YouTube Music

Amazon Music

Google Play Music

SoundCloud

I do not regularly use a music streaming service

Grid

How often do you read/visit each of the following?

Daily

A few times a week

Once or twice a week

A few times a month

Once or twice a month

Less frequently than once a month

Never

Q10

Single choice

Do you have any paid-for content subscriptions?

Subscription to digital content (i.e. downloaded or viewed online) only

Subscription to a printed publication only

I do not have any paid-for content subscriptions

Subscription to both digital content (i.e. downloaded or viewed online) and a printed publication

Q11

Single choice

On an average day, how much time do you spend on social media?

Generally, none

Less than 30 minutes

30 minutes to 1 hour

1-2 hours

3-4 hours

5-6 hours

More than 6 hours

Q12

Grid

On average, how often do you use these social media platforms?

Daily

A few times a week

Once or twice a week

A few times a month

Once or twice a month

Less frequently than once a month

Never

Q13

Open text

Which brands or influencers do you enjoy following on social media? Please type "none" in the text box if you don't follow any

Q14

Open text

Think of an advert that you came across in the last week that you liked. Please write the brand name and a brief description of the advert's content in the boxes below

Q15

Single choice

Please select where you came across this particular advert (please select NA if you don't remember)

TV or on-demand service

YouTube

Social media

Physical newspaper/magazine

Online newspaper/magazine

Billboard or bus stop

On a non-news website

Radio

Podcast

At a cinema

At a sports venue or other entertainment

Your habits

Media consumption tracker test US

On an average day, how long do you spend watching television (including live TV, on-demand and streaming services)?

On an average day, how much do watch the following?

Please select which of the following you watch at least once a week

What one TV program are you enjoying watching the most at the moment?

How often do you listen to each of the following?

Please name your favorite podcast that you're listening to at the moment. (please select NA if you don't have one)

Have you listened to a podcast on any of these topics this month?

Which of these music streaming services do you regularly use?

How often do you read/visit each of the following?

Do you have any paid-for content subscriptions?

On an average day, how much time do you spend on social media?

On average, how often do you use these social media platforms?

Which brands or influencers do you enjoy following on social media? Please type "none" in the text box if you don't follow any

Think of an advert that you came across in the last week that you liked. Please write the brand name and a brief description of the advert's content in the boxes below

Please select where you came across this particular advert (please select NA if you don't remember)

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