Internal title US sales team prospecting survey 3 (SAM)
Target country United States of America
Survey running date 7 January 2021, 10:26 (GMT, London) - 8 January 2021, 13:50 (GMT, London)
From which of the following categories have you made a purchase in the last 6 months
When did you last purchase cookware?
Thinking about cookware, please name any brands that come to mind. If you cannot think of any, select N/A.
Have you heard of any of the following cookware brands?
When did you last purchase bedding or bath linen?
Thinking about bedding and bath linen, please name any brands that come to mind. If you cannot think of any, select N/A.
Have you heard of any of the following bedding and bath linen brands?
From the following, which are your highest priorities in 2021, if any?
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This is the new beta statistical significance test, where you can compare responses for two groups to check if any of the results are statistically significant.
Statistically significant means that your finding is not due to chance and that you can be confident that a different sample would respond in the same way.
Read this article if you want to understand more about statistical significance testing.