Q8What factors would be important to you if thinking about purchasing a subscription box? Offers value for money68%(1,072)Ability to choose what products are sent54.3%(856)Easy to pause or cancel53.2%(839)Has great reviews38.9%(613)Offers exclusive products not available elsewhere34.1%(537)Strong brand purpose/ethos24.8%(391)Great packaging and presentation21.3%(336)It's popular16.1%(253)